Being a strong communicator on the public stage is one of the most, if not the most, valuable skills you can have today in the civic and political arena.
"Art of Messaging" has one goal: to make you a stronger storyteller and external communicator under the glare of the public eye.
For several hours --usually 3 to 5, depending on your goal--over two weeks, refine your skills in a judgment-free space to find your voice and practice your delivery. Get individualized attention to brand, message, and media.
While tech and media channels change rapidly, the fundamentals of how to communicate effectively to the public don’t—and likely won’t–change. Persuasion through storytelling is the most effective communications strategy over 2,000 years.
Whom this course is for
Practitioners working on cultural, policy, public health, science, AI, and democracy issues.
What you walk away with
- A compelling story and messaging architecture to be used over and over
- Media coaching: acing news and social media interviews.
- Feedback on your strengths and areas for improvement in a non-judgmental space.
- Become less risk-averse, more disciplined, more confident
- Avoiding pitfalls other leaders make
Agenda
Which parts of this agenda we hit depend on your level of skill and need.
I. Introductions and what you hope to gain out of our time together
- Communications as a “hard skill” –a must-have, not a nice-to-have.
II. Identify best practices and top communicators in the civic and political space as models
- Successful communicators tend to share a recipe for success. What is it?
III. Message and media plan
- Your North Star
- Your audience
- Your optics and tone
- Responding to prickly political questions, opposition claims, and misinformation
IV. Refine your delivery
Simulations of message delivery in various venues (a speech, social media video, TV interview, an essay).
Details
1:1 with Kevin Nix over Zoom or in-person
Duration: 3-5 hours over two weeks. Schedule at your convenience.
Cost: $499